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oWhat are the key marketing strategies and activities of the marketing industry? oIdentify new and alternative communication technology and how it is impacting the marketing

oWhat are the key marketing strategies and activities of the marketing industry?

oIdentify new and alternative communication technology and how it is impacting the marketing communication industry.

oWhat are the current issues affecting the marketing communication industry?

oObtain information on marketing communication industry sectors, associations, networks and societal role.

oHow is marketing generally structured within the industry?

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