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------- OWOLVULOHI 14. How is the business market different from the consumer market? 15. Why is a strong relationship more important in the business market

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------- OWOLVULOHI 14. How is the business market different from the consumer market? 15. Why is a strong relationship more important in the business market than the consumer market? What can a company do to develop and maintain the relationship? .. 16.What are the different levels of market segmentation? What variables are used to segment the consumer markets

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