(oYo) The College for CAL Adult Learning Appendix 1: Additional Research related to Customer Service John Readings missed its financial targets this year. This problem triggered an investigation into customer service. Previously, customer service was not monitored as most of the team had years of experience at the company. Now, however, 90% of the team is new. The following information has been recently gathered by the company on customer service team performance through call-monitoring and management observations: . A few team members are high performers in all areas, but most team members achieve between 60% and 50% of targets, i.e., most team members are consistently poor performers, . Sales at 65% of targets, . 90% of team members take 30% too long on average to resolve enquiries or complaints, . 90% of team members take 40% too long to answer phones (customer on hold an average of 12 minutes each), . Total number of customers has remained stable. o Team members do not correctly store customer information,(ovo) The College for CAL Adult Learning . 'Customer service employees are often unable to help with problems', . 'Customer service employees appear to have no procedures and inspire little confidence in ability to handle anything but the most routine of enquiries', . 'With the exception of one or two staff members, service is uniformly poor'. The following data has been gathered by John Readings through questionnaires: . 30% of customers are considering another supplier, . 20% of customers have found another supplier, but could be persuaded to switch back, . 50% of customers feel that they are not being listened to, . 90% of customers never hear any suggestions to indicate that the company understands and considers their changing service or product needs.2. Develop a performance review plan and procedure for monitoring team members' performance against KPIs. Your procedure must include information about the management of records associated with monitoring performance and detail the specific criteria which will be reviewed when managing team performance. 3. Develop a survey tool to collect customer feedback related to KPIs. Your survey should be designed to uncover identifiable gaps between services provided (including the quality of service) and customer expectations.Scenario The Board at John Readings is pleased with the control you have taken to address some of the customer service problems that had arisen. Mary is performing better at her job and feeling more condent in her role;The Department of Education continues to purchase their textbooks from us. At this stage. the Board would like. you to take some steps to improve organisation-wide delivery of customer service. They would like some specic targets developed to measure the performance of the customer service team. They would also like to monitor cusIomer satisfaction levels and then recommend any changes required to improve the delivery of customer service at John Readings. Before you can respond to the Board, you will need to do some further research. See Appendix 1 for additional information gathered by the company related to customer service. 1 nnmalnn a set of KPIs for John Reading's customer Service representatives to ensure that 0 Team members have no reliable system for retrievmg custoe The majority of customer information exists on paper invoices readily available when talking to customers on the phone, i The following customer feedback has been gathered by John Readings through k questionnaires: ' " ., v 0 Finally! It's been a year since anyone. has asked my opinion', o 'Customer service seems to be getting worse, not better, half the time 1 03 have to provide my details again because customer records have a . 'Customer service employees are sometimes rude and defensive-g