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P 2 - 3 7 : Royal Holland Line Royal Holland is a cruise ship company. It currently has six ships and plans to add
P : Royal Holland Line Royal Holland is a cruise ship company. It currently has six ships and plans to add two more. It offers luxury passenger cruises in the Caribbean, Alaska, and the Far East. Management is currently addressing what to do with an existing ship, the SS Amsterdam, when she is replaced by a new ship. The SS Amsterdam was built years ago for S million. For accounting purposes, she was assumed to have a year life and hence is now fully depreciated. To replace the SS Amsterdam would cost S million, but her current market value is S The Holland Line can borrow or lend money at percent Page The SS Amsterdam is now sailing the Caribbean and will be replaced next year by a new ship. The SS Amsterdam might be moved to the Mediterranean for a new sevenday Greek island tour. A sevenday cruise would depart Athens Sunday night, stop at four ports before returning to Athens Sunday moning, and prepare for a new cruise that afternoon. The SS Amsterdam can carry as many as passengers. The accompanying data summarize the operating cost for this sevenday cruise. Estimated Operating Cost of SevenDay Greek Island Cruise SS Amsterdam Variable Cost Fixed Costt $ S Labor Food ue Port fees and services Marketing, advertising, promotion Totals S Based on passengers. Fixed costs per weekly cruise. Assume there are weeks and hence cruises in a year. Required Assuming the sevenday Greek island cruise can be priced at an average of S calculate the breakeven number of passengers per cruise using t a he data provi b What major cost component is not included in management's estimates? If you were to include the omitted cost component identified in part b recalculate the breakeven point for the SS Amsterdam s Greek island cruise. c d Passengers purchase beverages, souvenirs, and services while on the ship. The ship makes money on the purchases. If the ship line has a margin of percent on all such onboard purchases, how much would th e average passenger have to purchase for the breakeven point to be passengers?
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