P Chapter 1 Test - Google Chrome X mylab.pearson.com/Student/PlayerTestV2.aspx?testld=214981722¢erwin=yes Mktg716.06 Fall 2022 Nishan Powar 09/28/22 9:43 PM Test: Chapter 1 Test Question 1 of 25 This test: 25 point(s) possible This question: 1 point(s) possible Submit test Question list K Ethel and Jan have just started a new company, Jantel, Inc., and are having trouble deciding which marketing path to take to drive sales. Ethel believes they should follow a make-and-sell philosophy that focuses on improving their product, whereas Jan believes they should be more customer-oriented and find the right products for their customers. Which of the following BEST describes what Ethel and Jan are considering? O Question 1 O Question 2 O A. Should Jantel, Inc., follow a product or marketing concept? O B. Should Jantel, Inc., follow a product or selling concept? O C. Should Jantel, Inc., follow a societal marketing or production concept? O Question 3 O D. Should Jantel, Inc., follow a production or selling concept? O E. Should Jantel, Inc., follow a marketing concept or a societal marketing concept? O Question 4 O Question 5 O Question 6 O Question 7 Question 8 Ask my instructor Next x P ENG 9:43 PM US 2022-09-28 DP Chapter 1 Test - Google Chrome X mylab.pearson.com/Student/PlayerTestV2.aspx?testld=214981722¢erwin=yes Mktg716.06 Fall 2022 Nishan Powar 09/28/22 9:46 PM Test: Chapter 1 Test Question 2 of 25 This test: 25 point(s) possible This question: 1 point(s) possible Submit test Question list K Marketing is the process by which companies and build strong customer relationships in order to O Question 1 O A. sell products and services; obtain revenue O B. capture current revenue, gain future revenue O Question 2 O C. capture value from customers; capture future revenue O D. create value for customers; capture revenue from customers O E. create value for customers; capture value from customers in return O Question 3 O Question 4 O Question 5 O Question 6 O Question 7 Question 8 Ask my instructor Next https://xlitemprod.pearsoncmg.com/Player/Player.aspx? cultureld=&theme=bpqual&style=highered&disableStandbyIndicator=true&assignmentHandlesLocale=true# S P ENG 9:46 PM US 2022-09-28 DP Chapter 1 Test - Google Chrome X mylab.pearson.com/Student/PlayerTestV2.aspx?testld=214981722¢erwin=yes Mktg716.06 Fall 2022 Nishan Powar 09/28/22 9:46 PM Test: Chapter 1 Test Question 3 of 25 This test: 25 point(s) possible This question: 1 point(s) possible Submit test Question list K Satisfied customers buy again and tell others about their good experiences. What is customer satisfaction based on? OD O Question 1 O A. Customer referrals O B. Product price O Question 2 O C. Exchange O D. Customer expectations O E. Markets O Question 3 O Question 4 O Question 5 O Question 6 O Question 7 Question 8 Ask my instructor Next https://xlitemprod.pearsoncmg.com/Player/Player.aspx? cultureld=&theme=bpqual&style=highered&disableStandbyIndicator=true&assignmentHandlesLocale=true# S P ENG 9:46 PM US 2022-09-28 DP Chapter 1 Test - Google Chrome X mylab.pearson.com/Student/PlayerTestV2.aspx?testld=214981722¢erwin=yes Mktg716.06 Fall 2022 Nishan Powar 09/28/22 9:46 PM Test: Chapter 1 Test Question 4 of 25 This test: 25 point(s) possible This question: 1 point(s) possible Submit test Question list K Which of the following represent market offerings? O Question 1 O A. Products, services, needs, and wants O B. Needs, wants, products, and advertisements O Question 2 O C. Value, satisfaction, sales, and profits O D. Products, services, needs, and exchanges O E. Products, services, information, and experiences O Question 3 O Question 4 O Question 5 O Question 6 O Question 7 Question 8 Ask my instructor Next https://xlitemprod.pearsoncmg.com/Player/Player.aspx?cultureld=&theme=bpqual&style=hi... x P ENG 9:46 PM US 2022-09-28 DP Chapter 1 Test - Google Chrome X mylab.pearson.com/Student/PlayerTestV2.aspx?testld=214981722¢erwin=yes Mktg716.06 Fall 2022 Nishan Powar 09/28/22 9:46 PM Test: Chapter 1 Test Question 5 of 25 This test: 25 point(s) possible This question: 1 point(s) possible Submit test Question list K The marketing process consists of five distinct steps, with four of them focused on creating value for customers. One strategy for creating value for customers is which fosters direct and continuous customer involvement in shaping brand conversations, brand experiences, and brand community. O Question 1 O A. advertising and sales promotion O B. intrusion marketing O Question 2 O C. customer-engagement marketing O D. telemarketing O Question 3 O E. mass marketing O Question 4 O Question 5 O Question 6 O Question 7 Question 8 Ask my instructor Next x P ENG 9:46 PM US 2022-09-28 DP Chapter 1 Test - Google Chrome X mylab.pearson.com/Student/PlayerTestV2.aspx?testld=214981722¢erwin=yes Mktg716.06 Fall 2022 Nishan Powar 09/28/22 9:46 PM Test: Chapter 1 Test Question 6 of 25 This test: 25 point(s) possible This question: 1 point(s) possible Submit test Question list K Vaughn's Video has suffered because more people are subscribing to online streaming sites such as Netflix, YouTube, iTunes, Amazon, and Hulu. Which of the following marketing trends has NOT affected Vaughn's Video? O Question 1 O A. The changing economic environment O B. The digital age O Question 2 O C. Rapid globalization O D. Sustainable marketability O Question 3 O E. Not-for-profit marketing O Question 4 O Question 5 O Question 6 O Question 7 Question 8 Ask my instructor Next x P ENG 9:46 PM US 2022-09-28 DP Chapter 1 Test - Google Chrome X mylab.pearson.com/Student/PlayerTestV2.aspx?testld=214981722¢erwin=yes Mktg716.06 Fall 2022 Nishan Powar 09/28/22 9:47 PM Test: Chapter 1 Test Question 7 of 25 This test: 25 point(s) possible This question: 1 point(s) possible Submit test Question list K companies research customers deeply to learn about their desires, gather new product ideas, and test product improvements. O Question 1 O A. Product-driven O B. Customer-driven O Question 2 O C. Customer-conscious O D. Market research-oriented O E. Product development-driven O Question 3 O Question 4 O Question 5 O Question 6 O Question 7 Question 8 Ask my instructor Next https://xlitemprod.pearsoncmg.com/Player/Player.aspx? cultureld=&theme=bpqual&style=highered&disableStandbyIndicator=true&assignmentHandlesLocale=true# S P ENG 9:47 PM US 2022-09-28 DP Chapter 1 Test - Google Chrome X mylab.pearson.com/Student/PlayerTestV2.aspx?testld=214981722¢erwin=yes Mktg716.06 Fall 2022 Nishan Powar 09/28/22 9:47 PM Test: Chapter 1 Test Question 8 of 25 This test: 25 point(s) possible This question: 1 point(s) possible Submit test Question list K Outstanding marketing companies go to great lengths to learn about and understand their customers' O Question 1 O A. distribution methods and channels O B. decision making, buying, and purchasing processes O Question 2 O C. needs, wants, and demands O D. marketplace challenges O E. products and services O Question 3 O Question 4 O Question 5 O Question 6 O Question 7 Question 8 Ask my instructor Next x P ENG 9:47 PM US 2022-09-28 DP Chapter 1 Test - Google Chrome X mylab.pearson.com/Student/PlayerTestV2.aspx?testld=214981722¢erwin=yes Mktg716.06 Fall 2022 Nishan Powar 09/28/22 9:47 PM Test: Chapter 1 Test Question 9 of 25 This test: 25 point(s) possible This question: 1 point(s) possible Submit test Question list K The marketing concept holds that successful marketing strategies are based on O Question 8 O A. sustainable marketing strategies O B. products that are affordable and available O Question 9 O C. large-scale selling efforts O D. customer satisfaction and value O E. continually improving products in quality and performance O Question 10 O Question 11 O Question 12 O Question 13 O Question 14 Question 15 Ask my instructor Next https://xlitemprod.pearsoncmg.com/Player/Player.aspx?cultureld=&theme=bpqual&style=highered&disableStandbyIndicator=true&assignmentHandlesLocale=true# S P ENG 9:47 PM US 2022-09-28 DP Chapter 1 Test - Google Chrome X mylab.pearson.com/Student/PlayerTestV2.aspx?testld=214981722¢erwin=yes Mktg716.06 Fall 2022 Nishan Powar 09/28/22 9:47 PM Test: Chapter 1 Test Question 10 of 25 This test: 25 point(s) possible This question: 1 point(s) possible Submit test Question list K Which major trend is ideal for engaging customers anytime, anywhere, as they move through the buying process? O Question 8 O A. Growth of not-for-profit marketing O B. Globalization O Question 9 O C. Sustainable marketing O D. Big data O E. Mobile marketing O Question 10 O Question 11 O Question 12 O Question 13 O Question 14 Question 15 Ask my instructor Next https://xlitemprod.pearsoncmg.com/Player/Player.aspx?cultureld=&theme=bpqual&style=highered&disableStandbyIndicator=true&assignmentHandlesLocale=true# S P ENG 9:47 PM US 2022-09-28 DP Chapter 1 Test - Google Chrome X mylab.pearson.com/Student/PlayerTestV2.aspx?testld=214981722¢erwin=yes Mktg716.06 Fall 2022 Nishan Powar 09/28/22 9:47 PM Test: Chapter 1 Test Question 11 of 25 This test: 25 point(s) possible This question: 1 point(s) possible Submit test Question list K The marketing process involves five steps. The first four steps focus on O Question 8 O A. implementing a market strategy O B. revenue generation O Question 9 O C. getting, engaging, and growing target customers O D. creating value for customers O E. understanding the marketplace O Question 10 Question 11 O Question 12 Question 13 O Question 14 Question 15 Ask my instructor Next x P ENG 9:47 PM US 2022-09-28 Dmylabpearsoncom Mktg716.06 Fall 2022 Nishan Powar 09/28/22 9:47 PM : . - This test: 25 point(s) possible . _ Test. Chapter1 Test Question 12 of25 : This question: 1 paint(s)pcrssihle @ Submittest To design a Winning marketing strategy' what are the two important questions a marketing manager must answer? Question list IQ 0 Question 8 C) A. How can we serve our customers best? How can we maximize profits? U B. What customers Will we serve? How can we maximize profits? U C. What markets should we enter? How do we maximize sales in those markets? 0 Qu estio n 9 Cl D. What customers Will we serve? How can we serve these customers best? U E. Who are our competitors? How can we beat our competitors? Question 10 Question 11 Question 12 Question 13 O O O O 0 Question 14 0 Question 15 Ask my instructor ENG A 9:47PM us "' 51)) '5 2022-0943 J) P Chapter 1 Test - Google Chrome X mylab.pearson.com/Student/PlayerTestV2.aspx?testld=214981722¢erwin=yes Mktg716.06 Fall 2022 Nishan Powar 09/28/22 9:47 PM Test: Chapter 1 Test Question 13 of 25 This test: 25 point(s) possible This question: 1 point(s) possible Submit test Question list K All of the following are aspects of sustainable marketing EXCEPT which one? O Question 8 O A. Practice caring capitalism by being civic-minded and responsible. O B. Observe environmental legislation as it is instituted. O Question 9 O C. Deliver value in a socially and environmentally responsible way. O D. Help protect the natural environment. O E. Seek ways to profit by serving the long-run interests of customers and communities. O Question 10 O Question 11 O Question 12 Question 13 O Question 14 Question 15 Ask my instructor Next x P ENG 9:47 PM US 2022-09-28 DP Chapter 1 Test - Google Chrome X mylab.pearson.com/Student/PlayerTestV2.aspx?testld=214981722¢erwin=yes Mktg716.06 Fall 2022 Nishan Powar 09/28/22 9:47 PM Test: Chapter 1 Test Question 14 of 25 This test: 25 point(s) possible This question: 1 point(s) possible Submit test Question list K How do market demands relate to needs and wants? O Question 8 O A. Needs, wants, and demands all describe the same state in the customer. O B. Demands result in customers needing and wanting a particular product. O Question 9 O C. Needs and wants outweigh demands in the customer's mind. O D. Needs are satisfied by wants, and buying power converts wants into demand. O E. Wants and demands are equivalent, and both satisfy needs at the same rate. O Question 10 O Question 11 O Question 12 O Question 13 Question 14 Question 15 Ask my instructor Next https://xlitemprod.pearsoncmg.com/Player/Player.aspx?cultureld=&theme=bpqual&style=hi... x P ENG 9:47 PM US 2022-09-28 DP Chapter 1 Test - Google Chrome X mylab.pearson.com/Student/PlayerTestV2.aspx?testld=214981722¢erwin=yes Mktg716.06 Fall 2022 Nishan Powar 09/28/22 9:47 PM Test: Chapter 1 Test Question 15 of 25 This test: 25 point(s) possible This question: 1 point(s) possible Submit test Question list K Bertram's Beer structures its company in such a way as to encourage its most profitable older customers to remain loyal while also targeting a new generation of customers. What is Bertram's Beer attempting to build? O Question 8 O A. Customer equity O B. Share of customer O Question 9 O C. Partner relationships O D. Customer loyalty O Question 10 O E. Customer lifetime value O Question 11 O Question 12 Question 13 O Question 14 Question 15 Ask my instructor Next https://xlitemprod.pearsoncmg.com/Player/Player.aspx? cultureld=&theme=bpqual&style=hi... x P ENG 9:48 PM US 2022-09-28 DP Chapter 1 Test - Google Chrome X mylab.pearson.com/Student/PlayerTestV2.aspx?testld=214981722¢erwin=yes Mktg716.06 Fall 2022 Nishan Powar 09/28/22 9:48 PM Test: Chapter 1 Test Question 16 of 25 This test: 25 point(s) possible This question: 1 point(s) possible Submit test Question list K How does the new concept of marketing differ from the old concept of marketing ("telling and selling")? O Question 15 O A. The new concept is more cost efficient. O B. The new concept focuses on having a well-developed product. Question 16 O C. The new concept focuses on customer needs. O D. The new concept requires less work from marketing executives. O E. The new concept focuses on making money. O Question 17 O Question 18 Question 19 O Question 20 O Question 21 O Question 22 Ask my instructor Next x P ENG 9:48 PM US 2022-09-28 DP Chapter 1 Test - Google Chrome X mylab.pearson.com/Student/PlayerTestV2.aspx?testld=214981722¢erwin=yes Mktg716.06 Fall 2022 Nishan Powar 09/28/22 9:48 PM Test: Chapter 1 Test Question 17 of 25 This test: 25 point(s) possible This question: 1 point(s) possible Submit test Question list K Ethel and Jan have just started a new company, Jantel, Inc., and are having trouble deciding which marketing path to take to drive sales. Ethel believes they should follow a make-and-sell philosophy that focuses on improving their product, whereas Jan believes they should be more customer-oriented and find the right products for their customers. Which of the following BEST describes what Ethel and Jan are considering? O Question 15 O A. Should Jantel, Inc., follow a production or selling concept? O Question 16 O B. Should Jantel, Inc., follow a product or marketing concept? O C. Should Jantel, Inc., follow a societal marketing or production concept? O D. Should Jantel, Inc., follow a marketing concept or a societal marketing concept? O Question 17 O E. Should Jantel, Inc., follow a product or selling concept? O Question 18 Question 19 O Question 20 O Question 21 O Question 22 Ask my instructor Next https://xlitemprod.pearsoncmg.com/Player/Player.aspx?cultureld=&theme=bpqual&style=hi... x P ENG 9:48 PM US 2022-09-28 DP Chapter 1 Test - Google Chrome X mylab.pearson.com/Student/PlayerTestV2.aspx?testld=214981722¢erwin=yes Mktg716.06 Fall 2022 Nishan Powar 09/28/22 9:48 PM Test: Chapter 1 Test Question 18 of 25 This test: 25 point(s) possible This question: 1 point(s) possible Submit test Question list K Which of the following is NOT one of the four Ps of the marketing mix? O Question 15 O A. Production O B. Product O Question 16 O C. Place O D. Price O E. Promotion O Question 17 O Question 18 O Question 19 O Question 20 O Question 21 O Question 22 Ask my instructor Next x P ENG 9:48 PM US 2022-09-28 DP Chapter 1 Test - Google Chrome X mylab.pearson.com/Student/PlayerTestV2.aspx?testld=214981722¢erwin=yes Mktg716.06 Fall 2022 Nishan Powar 09/28/22 9:48 PM Test: Chapter 1 Test Question 19 of 25 This test: 25 point(s) possible This question: 1 point(s) possible Submit test Question list K According to the text, how has the internet MOST affected companies and customers? O Question 15 O A. The internet has allowed consumers to take marketing content and share it. O B. The internet has lowered prices O Question 16 O C. The internet has made advertising easier. O D. The internet has increased the potential customer base. O E. The internet has made creating an image more important. O Question 17 O Question 18 Question 19 O Question 20 O Question 21 O Question 22 Ask my instructor Next https://xlitemprod.pearsoncmg.com/Player/Player.aspx?cultureld=&theme=bpqual&style=hi... x P ENG 9:48 PM US 2022-09-28 DP Chapter 1 Test - Google Chrome X mylab.pearson.com/Student/PlayerTestV2.aspx?testld=214981722¢erwin=yes Mktg716.06 Fall 2022 Nishan Powar 09/28/22 9:48 PM Test: Chapter 1 Test Question 20 of 25 This test: 25 point(s) possible This question: 1 point(s) possible Submit test Question list is the overall process of building and maintaining profitable customer connections by delivering superior customer value and satisfaction. O Question 15 O A. Customer engagement O B. Customer acquisition O Question 16 O C. Customer satisfaction O D. Customer growth O E. Customer relationship management O Question 17 O Question 18 O Question 19 O Question 20 Question 21 O Question 22 Ask my instructor Next https://xlitemprod.pearsoncmg.com/Player/Player.aspx? cultureld=&theme=bpqual&style=hi... x P ENG 9:48 PM US 2022-09-28 DP Chapter 1 Test - Google Chrome X mylab.pearson.com/Student/PlayerTestV2.aspx?testld=214981722¢erwin=yes Mktg716.06 Fall 2022 Nishan Powar 09/28/22 9:48 PM Test: Chapter 1 Test Question 21 of 25 This test: 25 point(s) possible This question: 1 point(s) possible Submit test Question list K Asher Airlines instituted a marketing program whose intent is to create a relationship with customers with seat upgrades and free miles for their continued patronage. What customer relationship tool is Asher Airlines using? O Question 15 O A. Customer-perceived value O B. Mass-media marketing O Question 16 O C. Frequency marketing program O D. Consumer-generated marketing O Question 17 O E. Direct marketing O Question 18 Question 19 O Question 20 O Question 21 O Question 22 Ask my instructor Next x P ENG 9:48 PM US 2022-09-28 DP Chapter 1 Test - Google Chrome X mylab.pearson.com/Student/PlayerTestV2.aspx?testld=214981722¢erwin=yes Mktg716.06 Fall 2022 Nishan Powar 09/28/22 9:48 PM Test: Chapter 1 Test Question 22 of 25 This test: 25 point(s) possible This question: 1 point(s) possible Submit test Question list K Which of the following enhances how marketers learn about and interact with customers? O Question 15 O A. New digital devices O B. Machine learning O Question 16 O C. Social media analytics O D. Big data and social media O E. Big data and marketing analytics O Question 17 O Question 18 Question 19 O Question 20 O Question 21 Question 22 Ask my instructor Next https://xlitemprod.pearsoncmg.com/Player/Player.aspx? cultureld=&theme=bpqual&style=hi... x P ENG 9:48 PM US 2022-09-28 DP Chapter 1 Test - Google Chrome X mylab.pearson.com/Student/PlayerTestV2.aspx?testld=214981722¢erwin=yes Mktg716.06 Fall 2022 Nishan Powar 09/28/22 9:48 PM Test: Chapter 1 Test Question 23 of 25 This test: 25 point(s) possible This question: 1 point(s) possible Submit test Question list K Which of the following scenarios BEST describes the societal marketing concept? O Question 18 O A. Wanda's Wedding Wear frequently promotes itself to customers through commercials, fliers, and other forms of advertising. O B. Edward's Earthware attempts to make its pottery in a way that satisfies customers but is also environmentally friendly and sustainable over the long term. O Question 19 O C. Amy's Apple Cart regularly asks its customers what kind of apples they want to buy. O D. Tim's Tires constantly tries to improve on the tires it sells by placing all of its efforts into new design research. O E. Robert's Rotors does everything to improve production and lower the cost of its rotors in order to gain customers. O Question 20 O Question 21 O Question 22 O Question 23 O Question 24 O Question 25 Ask my instructor Next x P ENG 9:48 PM US 2022-09-28 DP Chapter 1 Test - Google Chrome X mylab.pearson.com/Student/PlayerTestV2.aspx?testld=214981722¢erwin=yes Mktg716.06 Fall 2022 Nishan Powar 09/28/22 9:48 PM Test: Chapter 1 Test Question 24 of 25 This test: 25 point(s) possible This question: 1 point(s) possible Submit test Question list K What are the two keys to building lasting customer relationships? O Question 18 O A. Superior customer value and satisfaction O B. Innovative products and low prices O Question 19 O C. Value and customer service O D. Satisfaction and sales promotions O E. Customer service and quality products O Question 20 Question 21 O Question 22 O Question 23 Question 24 Question 25 Ask my instructor Next x P ENG 9:48 PM US 2022-09-28 DP Chapter 1 Test - Google Chrome X mylab.pearson.com/Student/PlayerTestV2.aspx?testld=214981722¢erwin=yes Mktg716.06 Fall 2022 Nishan Powar 09/28/22 9:48 PM Test: Chapter 1 Test Question 25 of 25 This test: 25 point(s) possible This question: 1 point(s) possible Submit test Question list K What is the main problem that sellers suffering from marketing myopia face? O Question 18 O A. They focus on customer wants instead of demands. O B. They focus more on profit than on the customer's benefit. Question 19 O C. They focus more on products than on the customer's underlying need. O D. They focus on brand image to the detriment of quality. O E. They focus more on the customer's experience than on the product itself. O Question 20 Question 21 O Question 22 Question 23 O Question 24 Question 25 Ask my instructor Submit test x P ENG 9:48 PM US 2022-09-28 D