P & L for Case $2$:

Body Movers, Ltd$.$

$$Expert Services for Human Wellness$$

$$ Company product: physical therapy services

$$ Projected Sales volume in Year $1$: $5000$ hours$/$year

$(4$ workers$)$; price of $50/$hour

$$ Personnel costs are $60\%$ of customer pricing

$$ Marketing$/$sales costs are $20,000$

$$ Operating costs are $50,000$

$$ Founders estimate start$-$up funding needed: $20,000$

$$Will this company make money in Year $1?$

$$Who would fund this new venture?

$$How could we cut the start$-$up funding needs?