Answered step by step
Verified Expert Solution
Question
1 Approved Answer
P ve G A.. which markets toothpaste, must allocate its annual advertising budget of 400,000 TL for the stanbul metropolitan area. They can purchase local
P ve G A.. which markets toothpaste, must allocate its annual advertising budget of 400,000 TL for the stanbul metropolitan area. They can purchase local radio spots at 200 TL per spot, local TV spots at 1,000TL per spot and local influencers' (with super white teeth) insta advertesing at 400 TL per mentioning of the product name. Local contraction requirements specify that they must spend at least 60,000 TL on TV. Their general cooperative advertising policy prohibits annual influencer expenditures in excess of 100,000 TL or in excess of 50% of the TV expenditures, whichever is smaller. The payoff from each advertising medium is a function of its audience size and audience characteristics, measured in audience points. The radio spots, TV commercials and influencer mentions are empirically found out to score 60 audience points, 300 audience points and 540 audience points, respectively. You are asked to allocate this advertising budget so that maximum audience points are achieved
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started