P61 A B C D E F G H J K L M N o P 2019 943 CAGR 15% 20% 15% 58% 543 400 394 426 2019 50% 2019 35% 85% 60% 65% 2016 50% 30% 143 124 267 Competitor 2017 2018 55% 25% 20% 157 236 107 85 264 321 190 15% 353 60 413 340 530 CAGR -11% 7% 23% 6% 11% 0% CAGR 0% 0% 0% 0% 0% CAGR 9% -21% 35% -22% 16% 0% CAGR -6% 0% 2019, 2019 200 125 2016 190 125 2017 180 125 2018 170 125 1601 125i 0% 0% 0% 54 55 Industry Unit Model 2016 2017 2018 56 Estimated Total Market Size in Units 620 713 820 57 Growth Rate 15% 15% 58 Estimated Percent Direct 33% 40% 48% 59 Direct Market Size in Units 207 285 60 Retail Market Size in Units 413 428 61 62 Company 63 Company Unit Models 2016 2017 2018 64 Estimated Direct Market Share 45% 40% 65 Estimated Retail Market Share 70% 75% 80% 66 Direct Units Sold 103 128 157 67 Retail Units Sold 289 321 341 68 Total Units Sold 393 449 499 69 70 Revenues Model 2016 2017 2018 71 Price to Direct 200 200 200 72 Price to Retailers 125 125 125 73 Direct Revenues 74 Retail Revenues 75 Total Revenues 76 77 78 Gross Profit Model 2016 2017 2018 79 Unit Cost 100 100 100 80 Direct Cost of Revenues 81 Retail Cost of Revenues 82 Direct Gross Profit 83 Retail Gross Profit 84 Total Gross Profit 85 86 EBIT (Operating Profit) Model 2016 2017 2018 87 Direct SG&A Percent 10% 10% 10% 88 Retail SG&A Percent 5% 5% 5% 89 Direct SG&A 90 Retail SG&A 91 Direct EBIT 92 Retail EBIT 93 Total EBIT 94 95 Use the model you have created to answer the following questions. 96 What was the CAGR of the overall market in units? 97 2016 2017 2018 2019 2019 100 CAGR 0% 0% CAGR 0% 0% 0% 0% 0% 0% 0% 0% 0% CAGR CAGR 2019 10% 5% 2016 10% 5% 2017 10% 5% 2018 10% 5% 2019 10% 5% 0% 0% 0% 0% 0% 0% 0% 0% 0%