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Package design influences taste. You must use SPSS to solve this problem. Can the package design of a food product, along with accompanying sounds, influence

  • Package design influences taste. You must use SPSS to solve this problem. Can the package design of a food product, along with accompanying sounds, influence how the consumer will rate the taste of the product? A team of experimental psychologists reported on a study that examined how rounded or angular package shapes and high-or low-pitched sounds can convey information about the taste (sweetness and sourness) of a product (Food Quality and Preference, June 2014). Study participants were presented with one of two types of packaging displayed on a computer screen monitor: rounded shape with a low-pitched sound or angular shape with a high-pitched sound. Half of the participants viewed the rounded packaging and half viewed the angular packaging. After viewing the product, each participant rated whether the packaging was more appropriate for either a sweet or a sour-tasting food product. The data for a sample of 80 participants was saved in the PACKSHAPE file. (These data are simulated, based on the results reported in the article.) Fit a logistic regression model for the probability of selecting a sweet-tasting food product based on the type of packaging displayed. Interpret the results.

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