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Packaging designed to mimic the look of a similar or functionally identical national branded product often meant to lead the consumer to perceive the two

Packaging designed to mimic the look of a similar or functionally identical national branded product often meant to lead the consumer to perceive the two products as comparable is known as ________.

  • brand meaning
  • generic packaging
  • copycat packaging
  • brand cannibalization
  • trademarking

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