Page 1: 10 13 16 19 22 11 14 17 20 23 12 15 18 21 24 Question 1 (1 point) Anna is responsible for selecting tools for the marketing team to use. Which tip would you recommend to her? 0 Use a free trial first. 0 Change the tools you use often. 0 Use as many tools as you can. 0 Get a new tool on the market. 0 Only use free tools. Question 2 (1 point) The following are examples of opportunities in a digital SWOT, except: 0 Significant growth of artificial intelligence (i.e. chatbots) 0 Significant increase in mobile use for search online 0 Consumer privacy breaches have increased 0 Continued growth of blogs and vlogs 0 Continued growth in branded podcasts Page 1: 10 13 16 19 22 n!- 11 14 17 20 23 12 15 18 21 24 Question 10 (1 point) A popular clothing retailer airs a really funny commercial during the Super Bowl. Days later, people are still sharing the ad on Facebook, tweeting it, and talking about how awesome it was on blogs. This reaction is an example of 777777 media. 0 None of the above Question 11 (1 point) Not to underestimate the advertising potential with Linkedln. The number of people that Linkedln reports can be reached with adverts on Linkedln. O 10 million 0 15 million 0 19 million Page 1: 10 13 16 19 22 11 14 17 20 23 12 15 18 21 24 Question 8 (1 point) When is the Airtable content calendar not recommended? 0 When you want to empower visibility and better collaboration across your team 0 When you want to maintain consistency and keep messaging and branding the same across all touchpoints with ease Q When you want content to align with your marketing goals and content strategy 0 When you want to post any content on the fly because it takes less time than planning every post in advance 0 None of the above Question 9 (1 point) Which of the following is the final step of the major pillars in digital marketing. 0 Creating a digital content strategy O Promoting your brand on social media 0 Utilizing effective paid advertising 0 Measuring and improving your marketing 0 Setting up and optimizing your website Page 1: 10 13 16 19 22 11 14 17 20 23 12 15 18 21 24 Question 5 (1 point) Digital objectives help achieve the overall marketing objective. O True O False Question 6 (1 point) Polls on Facebook can be used to engage your audience and gain insights. K L) True C) False Question 7 (1 point) _________________ serve as the framework for what your business plans to share and promote, with dates across all social media marketing channels. 1:) Digital marketing objectives 1:) Content calendars O Paid media A) Earned Media A) Social media management Page 1: 1 2 3 Question 3 (1 point) In a digital marketing plan, data such as the total number of current social media followers, should be shown and pulled from the digital _____ to help determine 4 5 6 measurable digital objectives. Website 7 8 9 Strategy 10 11 12 SWOT Website grader 13 14 15 Google Analytics Question 4 (1 point) 16 17 18 This free online tool that grades your website against key metrics like performance, mobile readiness, SEO, and security and provides recommendations for 19 20 21 improvement. Hubspot website grader 22 23 24 Google powered by Lighthouse Google analytics MozPro O Hootsuite