Page 2: BrandAnalysis (amazon is the brand but talking about Amazon the company)

1. Exchange the need amazon brand fills for customer

2. The type of customer behavior (impulse, habitual, limited, extended)

3. Primary reasons users select your brand

4. Primary reasons non-users reject your brand

5. Primary way customers use your brand

6. Central marketing situation facing your brand

im having issues finding the information listed, please help