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Page sew Ada Add text V A contribution format income statement for the most recent year for Big Bear Consumer Electronics Inc. is shown

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Page sew Ada Add text V A contribution format income statement for the most recent year for Big Bear Consumer Electronics Inc. is shown below. Sales Less variable Total Department $320.000 100% 236,000 24% AM/FM radios $270,000 100% 216000 80% HD radio $50,000 20.000 497 expenses Contribution 84,000 26% 54,000 20% 30,000 60% Margin Less Traceable 15,000 5% Fixed Expenses Segment Margin Less Common 69,000 2216 40.000 13% 10.000 4% $46.00 100 $25.000 5,000 10% SUM Fixed Expenses Net Operating $29.000 9% Income PROBLEM BACKGROUND: Shortly after graduating with a business degree from Bridgewater State University, you are hired as an assistant to the Duict Manager of a national consumer electronics chain During your first day on the job, you atend a meeting regarding product lines carried by the chain. You learn about a fairly new inqovation called HD (high definition) radio This product allows consumers to listen to not only traditional AM and FM bands, but also to the newly created HD frequencies that inde local radio stations are broadcasting free of charge to listeners on adjacent frequencies that previously were unused. Unlike satellite radio, this service requires no subscription charges. Consumers who have besed) HD radio tell you that AM-HD broadcasts sound like FM and FM-HD broadcasts sound like CD quality Due to improved midfacturing technologies, the cost to manufacture HD radio has dropped dramatically. www

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