Paid Bloggers, blogs are traditionally online personal journals where the blogger expresses his or her opinion on desire topics. unlike professional journalists, bloggers typically post because they want to, not because they have been hired to do so. however, as discussed in the chapter, bloggers are increasingly being paid or "sponsored" to blog. is this ethical? if a blogger is paid to post his or her honest opinion about a product or service, does that lessen the credibility of that post? does it change your opinion if the blogger reveals that it is sponsored blog? if you based a purchase on a review posted in a blog that you later found out was sponsored, would you feel misled?