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Palm Foods and Tourism Trips are two divisions within Mega Industry. Palm Foods is in the grocery industry and has a division beta of .75.

Palm Foods and Tourism Trips are two divisions within Mega Industry. Palm Foods is in the grocery industry and has a division beta of .75. Tourism Trips is in the travel industry with a beta of 1.2. Mega Industry has a beta of .95. What will happen if Mega uses a beta of .95 for all projects from both divisions? Assume the risk-free rate is 2% and the market risk premium is 6%. Briefly explain.

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