Question
Pam and Lennys ice cream shop charges $1.65 for a cone. Variable expenses are $0.28 per cone, and fixed costs total $2,500 per month. A
Pam and Lennys ice cream shop charges $1.65 for a cone. Variable expenses are $0.28 per cone, and fixed costs total $2,500 per month. A "sweetheart" promotion is being planned for the second week of February. During this week, a person buying a cone at the regular price would receive a free cone for a friend. It is estimated that 700 additional cones would be sold and that 900 cones would be given away. Advertising costs for the promotion would be $140.
Required:
a. Calculate the effect of the promotion on operating income for the second week of February. (Do not round intermediate calculation and round your final answer to 2 decimal places.)
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