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Panos is consulting Dinesh about the importance of values for organizations. Panos suggests that Dinesh need to instill strong ethical values in his organization because

Panos is consulting Dinesh about the importance of values for organizations. Panos suggests that Dinesh need to instill strong ethical values in his organization because it answers to the question:
Where do we compete next?
How do we accomplish our goals?
How do we position ourselves in strategic arena?
What strategy do we use?
Are we going to be profitable?
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