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Pantene is launching a new type of shampoo in Australia. You are required to design an advertisement using classical conditioning, attempting to influence the affective
Pantene is launching a new type of shampoo in Australia. You are required to design an advertisement using classical conditioning, attempting to influence the affective component of the consumer's attitude towards this new type of shampoo. Explain how the conditioned response (CR) would be acquired, how the advertisement would influence the consumer's attitude and purchase decision
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