Paraphrase Identify key customer segments and markets, considering competitors and potential customers, and divide the customer base to better cater to diverse needs. Comprehend both immediate and future customer needs and expectations (the "customer's voice") and use systematic methods to listen and learn from customers, potential customers, and competitor's customers to gain useful insights about products and customer support. Understand the connection between the customer's voice and the processes of design, production, and delivery; and utilize customer voice data to innovate product offerings and customer support processes to meet and surpass customer needs and expectations, broaden relationships, and attract new customers and markets. Establish an organizational culture and support structure that enables customers to easily interact with the organization, receive a consistently positive customer experience, provide feedback, get help, promptly resolve their concerns, and facilitate improvement. Manage customer relationships in a way that fosters loyalty, increases satisfaction and engagement, and results in the acquisition of new customers. Gauge customer satisfaction, engagement, and dissatisfaction; compare the outcomes with competitors and industry standards; and use this information to assess and enhance organizational processes