paraphrase In an effort to reach a diverse audience for a job posting, an employer could post the advertisement in a number of newspapers that have a diverse readership. Because the use of newspaper advertising is a way to enhance the diversity p. 202of the applicant pool, the benefit of this recruiting tool will be minimized (or even diminished) if the target audience of the newspaper mirrors the employer's workforce. Thus, employers that do not have a particularly diverse workforce should target minority or ethnic newspapers whose readers might not otherwise be aware of the open position