Paraphrase Moreover, Gerber used this crisis as an opportunity to improve its customer service. It initiated a customer feedback system that operates 24/7, allowing customers to voice their concerns or complaints at any time. This move demonstrated Gerber's commitment to its customers and its willingness to listen and improve. The lessons for other companies from this situation are clear. Firstly, maintaining a strong reputation for quality can provide a buffer in times of crisis. Secondly, transparency and swift action in addressing issues can help restore consumer trust. Lastly, using crises as opportunities for improvement can turn a negative situation into a positive outcome