PART 1

 

1 - From our chapter, what can web, mobile and social advertising provide?

 

2 - Give an example of the last social media ad you saw, or scroll until you find one.  Give 2-3 points, using what you learned in this class, explaining if it was effective or not and why or why not.  Consider the creative/copy.

 

3 - What kind of opportunities does mobile advertising present?

 

PART 2

 

1. From our chapter, explain the 3 things that make brands worth following
2. Give 3 examples of brands you follow (or would follow) - what are the main reasons, what is attractive about their content/messaging?
3. What are the 3 C's?