Part $1-$ Company Overview and Description $(1$ to $2$ pages$)$

This part should provide a one to two$-$page overview of the lablow

It should include information such as:

The firm$$s competitive strategy $($cost leadership vs differentiation$)$

What products$/$services it provides

Where it operates $($national$/$global$,$ online vs in$-$store, etc.$)$

Brief history of the company, including key events $($such as buying another company, new CEO, etc.$)$

A good source of information on the company could come from the company$$s website and investor relations, as well as the Management Discussion & Analysis $($MD&A$)$ section of recent quarterly or annual reports. Keep in mind that management will be biased towards their own product, so you should not just be regurgitating what they say but be objective in your analysis! There may also be other specialist reports available on your selected company that may give a slightly less biased opinion.