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Part 1 consists of one section that is made up mostly of data and information that you can get online from the company website Download

Part 1 consists of one section that is made up mostly of data and information that you can get online from the company website

  1. Download theMarketing Plan Template atthis link: Open it in MS Word or Google Docs, your choice.
  2. Take a moment to look over the Marketing Plan Template and notice the different pieces of information it includes.
  3. Add your name to the header or another easily identifiable location in the Marketing Plan Template.
  4. Save the template with a new name using this convention: first initial.last name_MKT Plan_v1.
    1. Example: MKTG101_K.Kelly_MKT Plan_v1.doc
  5. Complete the Company Profile information.

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Part 1: Company Profile Complete the following information and data about your company. You will likely find this information on the company website or through investor relations presentations that the company published on the web. Make sure you fill out each of these with thorough detail. Each is worth 5 points. 1. Company Name: 2. Industry: 3. Headquarters (city, state, country): 4. Year founded: 5. Number of employees: 6. Annual revenue (estimated): 7. Major products and/or services: 8. Target customers: 9. Distribution channel(s): 10. Key competitors: 11. Link to website: 12. Link to Yahoo! Finance information page (for public companies)

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