Part 1.

In the lecture, we learned there are several criteria we should consider for evaluating effectiveness of targeting of market segments.

Let's take an example to deepen your understanding of the criteria by trying to apply them to a real-world case. Many firms offer a vareity of loan programs fortemporary Australian residents and non-residents. For example:https://www.savings.com.au/personal-loans/can-you-take-out-a-personal-loan-if-you-re-a-temporary-resident

Have a think and perform your own evaluation of firms' decision to include temporary Austalian residents and non-residents as a segment based on the criteria you learned from the lecture. You may want to do some quick research.

**There are no right/wrong answers to this as you perform your own independent analyses. You own your thoughts!

1. How identifiable aretemporary Australian residents and non-residents , and why?

2. How sufficient are temporary Australian residents and non-residents, and why?

3. How stable are temporary Australian residents and non-residents, and why?

4. How accessible are temporary Australian residents and non-residents, and why?

5. Taken together, do you consider firms' decision a reasonable segment strategy?

**For you to correctly address this question, you should digest weekly lessons first - otherwise, it's likely you end up posting something irrelevant.

Part 2.

Please do some research and find a good example of an excellent targeting strategy. Focus on how a brand/company has selected/accommodated a specific group of target audience to whom they communicate their messages.