Part 1: Laying the Foundation for Persuasive Marketing Tactics

• Select the organization, its mission (and goals, if available), what products or services (or both) it offers, and its customer base, including any sub-groups that might apply.
• Use your creative license to identify a positive-social-change-related outcome/goal for the organization that will be used as the basis for the social media marketing campaign. (In other words, in what way is the company trying to bring about positive social change, be a force for good, etc.?)
• Synthesize the business opportunities and goals for the marketing campaign. (In other words, what is the expected/desired outcome?)
• Describe the persuasive marketing tactics that wll be used to execute your campaign strategy.
• Analyze the internal strengths and weaknesses and external opportunities and threats that this opportunity presents for the company (SWOT).