Part 1: Marketing Campaign Concept Youth non for profit organization

Briefly describe the marketing campaign concept you are proposing in your marketing plan. Be sure to include the following:

• Who is the target audience?
• What is your goal?
• What approach and strategy are you using for the campaign?

What is your proposed promotion mix, and which specific marketing communication tools will you use? Why do you think this is the right promotion mix for achieving your goals with this audience?