Part 1 - MCO = 1 point transformed marketing (pick as many as we applicable) 1. Which of the following statements are NOT true about how the weet A Long-tail marketing has become loss profitable B. Behavioural targeting has raised important ces about customer privacy G Native advertising has become more difficult D. Expenditures on social media marketing are much higher than for TV and newspapers E. Interconnectedness of people is an important concept in e-commerce 2. All of these statements are true of physical goods vs digital goods except (pick as many as are applicable) A. Search costs are typically higher with digital goods B. The marginal costs of producing physical goods are near zero C. The costs of delivery of digital goods over the internet are significant D. The network effects for digital goods are strong E. Dynamic pricing is easier with digital goods F Digital goods can be delivered over digital networks G. Transaction costs are typically lower for digital goods 3. Which of the following statements are NOT accurate descriptions of the importance of knowledge to a firm? (pick as many as are applicable) A. Knowledge is "sticky B. Knowledge of individuals that has not been documented in plans or technical specifications is known as "explicit knowledge. C. Knowledge can be seen as an intangible key asset D. Knowledge is related to context E. The value of knowledge decreases as more people share it F. The value of knowledge increases as more people share it G. Changing organizational behavior by responding to new experience and knowledge is known as organizational learning H. Skill is a form of knowledge 4. Which of the following statements do NOT correctly describe the state of Al tod (pick as many as are applicable): A. Global Al (general Al) is a powerful as human brain B. Deep learning neural networks have many layers of transformation of the input data to produce a target output C. Most Al systems today pass the Turing test D. Neural networks need large datasets so that Al can be trained E. Neural networks learn patterns from large quantities of data. F. Most of Al systems today involve expert systems