Part $1$: Mission Statement

$$ Choose a subject for your marketing plan. Your plan must be directly related to the health

care industry. You might choose a new product $($e$.$g$.,$ a new replacement joint$),$ a new

service $($e$.$g$.,$ TAVR non$-$invasive heart valve replacement$),$ or a new business $($e$.$g$.,$ a

consulting firm to guide employers through the Affordable Care Act changes$).$ Please do not

feel limited by these examples, but do select a subject that is clearly health care$-$related.

$$ Write a brief $(1$ or $2$ paragraph$)$ mission statement that answers the question $$what business

are we in$?$ It should identify a specific market or markets you intend to serve and the

benefits you believe are sought by that market$$s consumers.