Part 1

Preparea management report outlining your strategic recommendations for Ooni. Your report should draw on appropriate B302 module material and provide evidence that supports your recommendations.

Your answer should be no more than 1200 wrds. (30 marks)

Guidance notes

Part 1 asks you to produce a management report outlining strategic recommendations that you would offer Ooni's management team. You should prepare the report as if you were a consultant submitting recommendations to Ooni. You must think about what your target audience needs to know and write in a way that its members are likely to find interesting and relevant.

You should be sensitive to the difference between what Ooni's executives already know and how your strategic recommendations might affect their established way of doing things.

While your strategic recommendations may build on ideas developed in the collaborative activity, you are free to develop alternative strategic recommendations.

Think carefully about the style and structure of your report. It should include an executive summary of around 150 wrds (included in the word limit for Part 1), clearly defined subsections and accurate referencing.

Your recommendations should be succinct and coherent. Markers will assess your capacity to connect theory with practice. You should draw on relevant B302 module material and be clear about how recommendations relate to business strategy and corporate strategy.

Given the word limit, three recommendations may be sensible. You must show you can balance appropriate depth with appropriate breadth. If you make too many recommendations, you may have too few words available to discuss each recommendation in sufficient depth.