PART 1: PRESENTATION ON VIDEO ADVERTISEMENT (20%)

1. Select ONE (1) company (e.g. McDonalds, Volkswagon, Lego, etc) that promotes its company via video advertisement. You are only allowed to choose ONE (1) advertisement made by the chosen company. Video advertisement is still relevant and powerful as it can be publicized from television to internet webpage. With the current technology, video advertisements are more uniquely designed.

2. Do some research on the company chosen to present on the following issues: Briefly describe the product or the services in the advertisement. Explain why the video advertisement is interesting enough to catch your groups attention. Discuss the values communicated through the video advertisement and how they reflect the companys values as well. Discuss about the use of appeals in the advertisement.

3. Any relevant information can be added for the presentation. 4. Prepare a 10-minute presentation slideshow (PowerPoint/Prezi etc.) based on the criteria above.