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PART 1 : Promotion & Personal Selling Review Strategic Case 7 ( page 5 5 5 - 5 5 7 ) : Patagonia Climbs into
PART : Promotion & Personal Selling
Review Strategic Case page : Patagonia Climbs into the World of IMC.
Answer these questions:
Describe how Patagonia uses different elements of the promotions mix.
Why do you think Patagonia tends to use advocacy advertising instead of product advertising?
How do Patagonia's marketing promotions activities serve to reinforce its primary mission?
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