Part 1 Question #1 Describe the key considerations in pricing decisions and the steps businesses can adopt in selecting the most appropriate pricing strategy. Draw on the following two sources: Required textbook section on 'Major Influences on Pricing Decisions. Deloitte - 'Pricing of digital products and services in the manufacturing ecosystem (https://www2.deloitte.com/content/dam/Deloitte/de/Documents/energy- resources/IPC Pricing%20of%20digital%20products final.pdf)*. Focus on pages 18 to 21** * The report is specific to digital products and services, but content applies broadly to all products and services. ** See p.7 of the report if you are unsure what "ecosystem' refers to.Part 1 Exercise #1 The following niformation relates to Everstrearn Ltd: Variable manufacturing cost Applied xed manufacturing cost ml Variable selling and administrative cost Allocated xed selling and administrative cost To achieve the target price of 331,133 3 per unit= the mark-up percentage based on total unit cost is 15%. Required: [a] Calculate the allocated fixed selling and administrative cost per unit. {b} Develop a costplus pricing formula that will result in the target price for each of the following bases: (i) Variable manufacturing cost (ii) Absorption manufacturing cost (iii) Total variable cost