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Part 1 Report (25 Marks) [3 As an analyst in an established marketing research agency. you must prepare a marketing research proposal based on a

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Part 1 Report (25 Marks) [3 As an analyst in an established marketing research agency. you must prepare a marketing research proposal based on a research brief. To enable you to develop your proposal you are rst required to produce a short report that summarises the key consumer and marketing trends and clarifies the research problem. There are four potential briefs in the W document. You must select one of these briefs as the basis for your report and research proposal. Your report will aim to construct the research objectives and research questions that your marketing research proposal will address in Part 2 of this assignment. It should conclude with a statement of the research objectives and research questions which will be addressed through the marketing research proposal. Your answer to both parts should be written in. or follow the structure of, the TMA 92 m. ( Your answer to this part should be no more than 750 words)

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