What would it be its competitive, economic, technological, political, legal and sociocultural environment?

Marketing Plan: The S&S Smoothie Company This sample marketing plan includes the typical content you should include in all marketing plans. The Executive Summary comes first (highlighted here in gray), followed by the various sections of the plan, beginning with the Situation Analysis. Note that in the margins, there are a number of notes to provide guidance as you develop your own marketing plan. Also, the relevant book part for each section is referenced. Executive Summary Situation Analysis S&S Smoothie Company is a relatively young business that produces fruit-and-yogurt- based beverages that offer superior flavor and nutritional content and are enhanced with unique packaging. Within the United States, S&S has targeted a consumer market of young- er, health-conscious, upscale consumers who frequent gyms and health clubs and two broad reseller markets: (1) gyms and health clubs and (2) smaller upscale food markets. S&S distributes its products through manufacturers' agents in the United States, Canada, and the United Kingdom and through Internet sales. An analysis of the internal and external environments indicates the firm enjoys important strengths in its product, employees, and reputation, while weaknesses are apparent in its limited size, financial resources, and prod- uct capabilities. S&S faces a supportive external environment, highlighted by a growing interest in healthy living and limited threats, primarily from potential competitive growth. Marketing Objectives The S&S marketing objectives are 1. To increase awareness of S&S Smoothies from 20 percent of the target market to 50 percent within the next 12 months 2. To grow the percentage of the target market who have tried the product from 10 percent to 15 percent within the next 12 months 3. To increase gross sales of S&S Smoothies by 40 percent within the next 12 months 4. To increase channels of distribution to include three new organizational customer segments 5. To introduce two new product lines over the next three years, including: A line of smoothies with unique gourmet flavors A line of low-carb smoothies 584