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Part 1 Social media commentary (30 marks) As a university student, taking a year in industry, you are working as a marketing assistant to Felicity
Part 1 Social media commentary (30 marks)
As a university student, taking a year in industry, you are working as a marketing assistant to Felicity Gordon. Felicity has seen a social media post in which McGregor Holdings is mentioned. A copy of this social media post is provided for you in the EMA brief.
Felicity would like you to review the post and would like you to produce a report that helps her to decide what actions (if any) need to be taken. Felicity has asked that the report clearly addresses the following:
- What are the main sustainability issues that the social media post raises and what is the significance of these for McGregor Holdings?
- What are the ethical issues that McGregor Holdings need to consider and what are the implications of these for McGregor Holdings?
- Who are the key stakeholders that the issues raise for McGregor Holdings? Which of these stakeholders deserve priority attention, and what saliency (power, urgency and legitimacy) do they possess?
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