part 1

Survey Assignment

pretend you are college student

1.Assuming you got a job in marketing, which of the following would you consider an ideal situation upon graduation?

a.A position with more that 50% domestic travel

b.A position with more than 505 international travel

c.A position with minimal travel

d.Don't plan to pursue a position in marketing

2.Assuming you got a job in marketing, which of the following would you prefer?

a.A general marketing management position

b.A specialist position such as data analytics, social media advertising or marketing research

c.Marketing event planning

d.Sales

e.Creative design such as commercial production

f.Don't have a clue

3.How much money do you expect to earn in your first year after graduation?__________

4.How much do you agree with the following statements?

Strongly disagree

Disagree

Neutral

Agree

Strongly agree

The threat from the COVID-19 pandemic has been overblown by the media

The financial burden from the shut-down is greater than the threat of the virus.

5.Which of the following describes your reaction to the life-saving vaccine being made available to everyone to for free to save the nation from COVID-19?

a.I'm so glad we finally have a vaccine

b.I have mixed feelings about he vaccine

c.The vaccine is not good for society

d.I am neutral about the vaccine

6.When do you expect to graduate?

a.Fall 2020

b.Spring 2021

c.Fall 2021

d.Spring 2022

e.Beyond Spring 2022

7.What is your gender pronoun?

a.She/hers/her

b.He/his/him

c.Prefer not to answer

d.Other (please specify)

8.When is the best time to break up with your partner?

a.Late at night

b.First thing in the morning

c.Over the phone

d.In-person

e.Via social media such Instagram

9.How many times have you posted on social media in the past month?_______

part 2

The question:Recommend 5 improvements to the survey design based on what you have learned. Use the jargon/terminology discussed to reduce measure human error By interviewer error or bias or avoid leading or confusing questions?

Information data to help answer the question above

-Ambiguity, Jargon, and Clarity

Ambiguity in survey questions is a frequent problem. The researcher knows what the question is asking, but sometimes it is not clear to the respondent. Consider the following question, which appeared on a retail sale's gun application form: "Are you a nonimmigrant alien?" Despite appearances, the question is not asking about the applicant's planetary status but rather refers to foreigners traveling or studying in the United States who retain a residence in another country.

It is easy to slip jargon or language into a question that the researcher understands but the respondent does not. Marketing terms such as cognitive dissonance, attribute evaluation, evoked set, and information search are understood by marketing experts, but may not be understood by the individual who is taking the survey.

Certain words may not be clear, because they are interpreted differently by respondents. "Where did you eat dinner last night?" may seem fairly straightforward. Yet the word dinner is problematic, because in the South "dinner" often refers to the noon meal while Northerners consider "dinner" to be the evening meal. It is also critical that researchers write questions in a

Figure 11.11 Suggestions for Writing Good Questions

Objective 11.5: Discuss the

Keys points:

issues relating to the phrasing of questions.

• Questions should be clearly written, free of jargon and ambiguity
• Questions should be applicable to respondents
• Scales should be easy to understand and use
• Understand limitations of human memory
• Avoid using either/or questions
• Questions should not be double-barreled
• Questions should not be leading