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Part 1 The strategic planning process S.W.O.T Market Segmenting Target Marketing Product Positioning Offerings: product, price, and service. Use two or more of the concepts
- Part 1
- The strategic planning process
- S.W.O.T
- Market Segmenting
- Target Marketing
- Product Positioning
- Offerings: product, price, and service.
Use two or more of the concepts from part 1 in your product assessment. My product is a GPS for blind people to help them with directions.
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
