Part 1:A. (700 words for each concept) For the following pricing/costing concepts provide a critical discussion which provides a clear definition of the concept, it benefits and limitations. Support your discussion with relevant academic articles, books, business reports and any other sources (between 7-10 academic and business sources for each method). concepts below: - Total Life Cycle Costing

B. Who are the customers of this business and what are their needs? What are the unique selling points for the product chosen? Bank of America