Part 2: Factors Influencing Customer Decisions / Carnival Cruise Lines

Provide a brief profile of your target segment using at least three of the following categories:

• Geographic characteristics: e.g., location, region, population size, or climate
• Personal and demographic characteristics: e.g., age, gender, family size, family life stage, income, personality
• Social and Psychological characteristics: e.g., culture, social class, lifestyle, motivation, attitudes, reference groups, beliefs
• Situational characteristics: e.g., buying situation, level of involvement, market offerings, frequency of use, brand loyalty
• B2B/organizational buying considerations: e.g., individual factors, organizational factors, business environment factors, types of complexity