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Part 2 Project (30%) Your report should not only calculate clearly, but discuss the implications and explain to management the best course of action. Chaste

Part 2 Project (30%) Your report should not only calculate clearly, but discuss the implications and explain to management the best course of action. Chaste Chocs Chaste Chocs is a small chocolate manufacturing business (a chocolatier) which is considering a very significant advertising campaign to achieve a major shift in its level of sales. The campaign will cost 5,000,000 and chocolate advertising experts, who have already been paid 23,000 for their advice, estimate additional unit sales to be as follows: Year 1 2,000,000 Year 2 1,000,000 Year 3 750,000 Year 4 500,000 The chocolate sells for 2.75 per bar and each bar has a variable cost of 1.05. Additionally, extra staff will be required when extra demand is more than 600,000 bars per year -four extra people will be required in year 1, two people in year 2 and just one in year 3. Each extra member of staff will be paid 17,500 per annum. You are advised that you should use a cost of capital of 19% when assessing this scheme. Your brief report should include: - An executive summary - A brief introduction - An explanation of the NPV and payback calculations and results along with appropriate table(s). - A sensitivity analysis of additional sales being 10% lower throughout the forecast period. What sales rise forecast error % would be necessary to change the viability of the project, using the NPV calculation? - A summary including a recommendation that draws on both qualitative as well as quantitative factors.

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