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PART 2 : There were many different stakeholders discussed in this documentary. Using the Position / Importance Stakeholder Matrix ( Figure 4 . 1 )
PART :
There were many different stakeholders discussed in this documentary. Using the PositionImportance Stakeholder Matrix Figure from Chapter answer the questions below based on the following scenario:
You work in the Communications team for H&M a worldwide fast fashion retailer. There have been several articles published in news media around the world like this article highlighting the bad working conditions in the factories in H&Ms supply chain. The fast fashion industry has been receiving a lot of negative press lately and the CEO and Board of Directors are worried how their stakeholders may perceive this latest negative article.
Before your team decides to respond to the negative press, your manager wants you to map out the stakeholders and their level of importance using Figure from the textbook.
Step : Review the PositionImportance Stakeholder Matrix from the textbook
Step : Describe the issue from the scenario above
Step : List all of H&Ms stakeholders whether they are effected by this issue or not
Step : Identify where the effected stakeholders would fall on the matrix eg which quadrant It can be written like this:
Problematic
Competitors
Low Priority:
Customers
Step : Review and submit!
Figure
January : PM
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