Part 2: Traditional Case Analysis & Business Recommendation

Please provide a written analysis of the Nespresso case according to the following outline and guidelines:

1. Problem - case question: "What must NCS do now to reach its ambitious growth targets?"
2. Introduction (no more than one page): basic facts regarding the company and the product
3. Explanation and summary of the current situation (no more than two pages)
   • A clearly defined problem supported by the facts and an identification of all the major issues that may relate to any of the following: Nestle, strategy, customers, marketing, industry, competition, and other
4. Development and explanation of three feasible solutions to the problem (no more than three pages)
   • What could be done? Be sure to identify and explain potential challenges, benefits, limitations, and likelihood of success for each solution.
5. Your professional recommendation (no more than two pages)
   • What course of action? Why? Provide a persuasive argument for your chosen option. Be sure to detail the potential challenges, limitations, and expected benefits from pursuing your recommended solution.
   • Identify and describe the steps necessary to implement this solution - identify and define the activities that must be performed
   • Be sure to address any/all the major functional areas impacted by your solutions (i.e., management, sales, marketing, operations, HR, etc.)
   • What are your expected outcomes and expectations regarding likelihood of success?

Parameters: Part 2: total of no more than eight pages. (Case study total: 14 to 20 pages.)