Part 3: Ansoff Matrix

This part uses the knowledge gained to suggest a new business strategy for your chosen company Apple based in application of risk analysis and the Ansoff Matrix. Use the excel spreadsheet to work through the below steps. The chosen strategy for Apple is Product Development

Description How When Where Who Why Describe the strategy that you have How is it going to be implemented? Take into account the industry and Does it exist into the company the skills | Justify your decision with professinonal Geographical and/or catchment area chosen to be implemented produce life cycle required? fact StrategyDescription How When Where Who Why Describe the strategy that you have Take into account the industry and Geographical and/or catchment area Does it exist into the company the Justify your decision with professinona How is it going to be implemented? chosen to be implemented produce life cycle skills required? facts Product differentiation is a term that The maturity stage: The iphone has describes Apple's business strategy. recently been Apple's main source of Currently, from the charts, graphs and The multinational technology company income. However, as the smartphone Strategy even the data available online, Apple specifically distinguishes its goods and Making its products distinctive and market becomes more crowded, Every stores and the branches of Apple Yes, there are personnel to implement | has applied the strategy well over the services through their cutting-edge alluring to customers, to try to increase Apple's sales and profits have company. the strategy. years and has been excelling due to functionality and straightforward yet market demand for its good. declined. Some claim that the company the strategy. attractive design. Another aspect of is nearing a crossroads and is in the Apple's competitive advantage is its "maturity" phase of its lifecycle based first mover advantage. on news like this