Part 4: Write the Report

7. Now, you're going to write a report to identify each of the following sections. You have already done the hard work and this is the report explaining why and bringing in your findings!

Use the report template provided to ensure that you have each element (see below). I am looking for rationale and why. Here are the elements within the report:

• Identify the current problem (and solution)
• Identify the *potential* highest valued customer and provide rationale.
  • You will identify two segments and two target market groups.
• Create a one detailed persona for each of your target market group (details and examples below).
• Design one Customer Journey Map based off one of your personas. Identify the elements you want your map to show (ie. think.feel.do, emotions & motivations, touchpoints & channels, etc.) and include rationale on what is included.
• Identify your key recommendations for Pepperfry.com moving forward based on what you have found