Part A (25 points)

Re-frame each statement as a more appropriate value creation-oriented question that might lead to a marketable opportunity. And then suggest a creative response.

Example - I've been playing banjo my whole life. I'd like to quit my job and devote myself to playing.

Response - Is there an untapped market for unique entertainment that a banjo player might fill?

Possible answer - It'd be memorable entertainment at events (e.g. art openings, birthdays, etc) so long as it wasn't distracting.

Question 1 - I want to have my own company so I can leverage my creative talent at cake decorating.

Respond here

Question 2 - There's an empty store front across from the grocery. I've always dreamed of owning my own karate studio.

Respond here

For each of the following products, articulate the full value proposition. It doesn't have to be one used by the actual company. So, take whatever license necessary to demonstrate you understand the components of a strong value proposition.

Example - Samsung phones

Value Proposition - Consumers are on the go in a world that also demands ever-increasing connectivity. Samsung phones provide the highest-speed connectivity available with an easy to use interface all at an affordable price.

Explanation - The problem faced by their market is the perceived need to "keep up" without spending exorbitant amount of money on a phone. By highlighting "highest-speed" and "affordable price", the message also differentiates the Samsung solution from that of competitors.

Question 3 - Anheuser Busch's Bud Light

Respond here

Question 4 - Target Stores

Respond here

Question 5 - The new Tesla Truck

Respond here