Part A - 6 Points

Briefly discuss how Southwest uses the design of the exterior and interior of their aircraft to achieve their design objectives and their various legal obligations.

Part B - 10 Points

Identify and describe 5 ways Southwest uses signage and graphics in the terminal, on their various equipment and elsewhere to support the airline's image.

Part C- 4Points

How does Southwest use in its Inflight magazine to support its image?

Part D - 5 Points

Briefly discuss how Southwest uses lighting and color on the aircraft to support their image.