PART A; ANALYSIS OF TARGETED SEGMENTS AND MAGAZINE READERSHIP

A$\mathrm{.}1.$ What is the most relevant attitude object $($the precise object or action the marketer is

interested in$)$ of the advertisement? Think about this question: companies want consumers to change or strengthen their beliefs, attitudes, and intentions toward key psychological objects. What are these objects in the context of this assignment? $($Hint: some object attitudes are more significant to the marketer$$s goals than others.$)$

A$\mathrm{.}2.$a$.$ Using the information from Vividata and your company research, answer these questions:

what type$($s$)$ of consumers are in the intended target market for the attitude change strategy?

Why do you think so$?$ In other words, describe the company$$s targeted segment$($s$)$ of consumers who are most likely to buy the product. What are the targeted demographic age, income, household, education and other segments? What are the targeted psychographics of these segments $($e$.$g$.,$ leisure interests, activities, and opinions$)?$ Benefits served? Problems solved? Geographic segment, etc.?

A$\mathrm{.}2.$b$.$ Using Vividata and your company research, recommend a magazine to place the ad$.$ Why would you choose it$?$ Argue whether or not there is a match between the company$$s$/$brand$$s targeted segments and the publication's audiences in terms of demographics and psychographics. $($Teams may choose the publication where they found the ad if they wish. In that case, it$$s necessary to explain why that magazine is a good match for the ad$,$ comparing demographics and psychographics of the publication$$s audiences versus the company$$s targeted segments$/$markets$.)$