Part A:

Based on what you have learned in the course and your own analysis, pick ONE of the categories in the Porters 5 Forces model and analyse the company you have chosen in Case Study #1 for the overall risk or threat level in that one area.

Be sure to use all the criteria (if there is more than one) when making your final assessment. You should include the following information:

Identify which of the Porters 5 Forces category you chose to analyse.

Identify the overall risk or threat level (ie. high, moderate, low, etc.). Be sure to evaluate all relevant criteria for the category you chose to analyse.

Provide reasoning for your assessment. Be sure to explain your analysis thoroughly.

Example:

Company: Hilton

Porters 5 Forces Category: Potential Competitors

I think the overall risk level for potential, or new, competitors is low because.