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Part - A: Case Study ( Max Marks - 7 ) Read the Chapter Case Study McDonald s Colonel Sanders would be Proud, KFC is

Part-A: Case Study (Max Marks-7)
Read the Chapter Case Study McDonaldsColonel Sanders would be Proud, KFC is a Global Brand from Chapter No-8 entitled Global Marketing given in your textbook/E-book Marketing(8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions:
1. While expanding globally, which sociocultural factors you think have affected KFC?
2. On what basis you may differentiate the growth strategies taken by KFC in the United States and China?
3. Based on you understanding of the BRIC nations, should KFC consider expanding more aggressively into (a) India, (b) Brazil, and (c) Russia? What national features of these countries would provide reasons to support or contradict such an expansion strategy?

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