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Part - A: Case Study ( Max Marks - 7 ) Read the Chapter Case Study McDonald s Colonel Sanders would be Proud, KFC is
PartA: Case Study Max Marks
Read the Chapter Case Study McDonaldsColonel Sanders would be Proud, KFC is a Global Brand from Chapter No entitled Global Marketing given in your textbookEbook Marketingth ed by Dhruv. Grewal and Michael Levy and answer the following Questions:
While expanding globally, which sociocultural factors you think have affected KFC
On what basis you may differentiate the growth strategies taken by KFC in the United States and China?
Based on you understanding of the BRIC nations, should KFC consider expanding more aggressively into a India, b Brazil, and c Russia? What national features of these countries would provide reasons to support or contradict such an expansion strategy?
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